酒店自动桌企业应该紧跟时代发展的潮流详细说明
酒店自动桌企业应该紧跟时代发展的潮流
Hotel automatic table enterprises should keep up with the trend of the times
从当下酒店自动桌市场来看,企业的常规营销已经显得力不从心。随着我国进入移动互联网时代,微信微博逐渐普及,品牌竞争力已越来越被边缘化。
Judging from the current hotel automatic table market, the conventional marketing of enterprises has become inadequate. As China enters the era of mobile internet, WeChat Weibo is gradually popularized, and brand competitiveness has become increasingly marginalized.
酒店自动桌企业也应该摒弃传统营销模式的束缚,注重创意营销,进而提升企业在市场中的竞争力,抢夺市场。
Hotel automatic table companies should also abandon the shackles of traditional marketing models and focus on creative marketing to enhance their competitiveness in the market and seize the market.
下半年的假日营销已经拉开了序幕,然而,由于国内楼市持续疲软,下游的酒店自动桌市场也呈现萎靡之态,不少酒店自动桌企业产品销量低迷。同时,外销又屡屡受阻,酒店自动桌企业的营销越来越难做。的确,常规的节假日促销单调、乏味,酒店自动桌企业在营销概念上没有新意,在营销战略上没有系统的规划,都导致了酒店自动桌企业在营销之路上步履蹒跚。
The holiday marketing in the second half of the year has already begun. However, due to the continued weakness of the domestic property market, the downstream hotel automatic table market has also shown a sluggish state, and many hotel automatic table enterprises' product sales have been sluggish. At the same time, export sales have been repeatedly hindered, making the marketing of hotel automatic table enterprises increasingly difficult. Indeed, the monotony and tedium of regular holiday promotions, the lack of innovation in the marketing concepts of hotel automatic table companies, and the lack of systematic planning in marketing strategies have all led to hotel automatic table companies faltering on the marketing path.
事实上,真正的营销,都应该是让消费者认同品牌所表达的理念。在当下酒店自动桌市场竞争如此激烈的背景下,酒店自动桌企业应该紧跟时代发展的潮流,创新营销方式,利用创意营销来抢占市场。只有这样,企业的未来发展之路才会一片明朗。
In fact, real marketing should be to let consumers agree with the concept expressed by the brand. In the current context of such fierce competition in the hotel automatic table market, hotel automatic table enterprises should follow the trend of the times, innovate marketing methods, and use creative marketing to seize the market. Only in this way will the future development path of the enterprise be clear.