做品牌还是求生存，已成为诸多中小酒店豪华电

做品牌还是求生存，已成为诸多中小酒店豪华电详细说明

做品牌还是求生存，已成为诸多中小酒店豪华电动餐桌企业的两难选择
Being a brand or seeking survival has become a dilemma for many luxury electric dining table enterprises in small and medium-sized hotels



作为酒店豪华电动餐桌企业的负责人，不妨静下心来问问自己：是否有属于自己的核心产品，还是只是跟风和模仿其他企业的产品?是否有自己du有的商业模式和市场运营方式，或者只是跟着市场情况被动应对?公司产品是否从品质、服务上构建了市场知名度和美誉度，还是只是沉浸在自我满足当中不思进取?公司是否有长期的品牌塑造的计划，还是根据销量情况甚至是心情，随时增减品牌打造的费用。
As the person in charge of a luxury electric dining table company in a hotel, it's worth taking a moment to ask yourself: Is there any core products that belong to you, or are you just following the trend and imitating the products of other companies? Do you have your own business model and market operation methods, or just passively respond to market conditions? Does the company's product build market awareness and reputation in terms of quality and service, or is it just immersed in self satisfaction without making progress? Does the company have a long-term brand building plan, or does it increase or decrease the cost of brand building at any time based on sales or even mood.



在如今行业不景气的情况下，中小酒店豪华电动餐桌企业销量上不去的同时，利润还一步步下滑。这种情况下要求企业强化“做品牌”的理念，大量投放和培育市场，似乎有些苛刻。然而，如果企业图的是未来的发展，就必然需要有更远的眼光，把目标定在突出重围的“明天”，否则也有可能被看做是一种自暴自弃的表现。
In the current downturn in the industry, while sales of luxury electric dining tables in small and medium-sized hotels are not increasing, profits are also declining step by step. In this situation, it seems somewhat harsh to require enterprises to strengthen the concept of "being a brand", and launch and cultivate a large number of markets. However, if the enterprise is aiming for future development, it must have a further perspective and set its goal on the "tomorrow" that breaks through the tight encirclement. Otherwise, it may also be seen as a manifestation of self abandonment.



做品牌还是求生存，已成为诸多中小酒店豪华电动餐桌企业的两难选择。在市场寒冬下，中小企业做品牌还是求生存并不是一个二选一的命题。相反，中小酒店豪华电动餐桌企业在人财物有限的情况下，要集中优势力量，实现“鱼和熊掌兼而得之”。
Being a brand or seeking survival has become a dilemma for many luxury electric dining table enterprises in small and medium-sized hotels. In the cold winter of the market, it is not a two choice proposition for small and medium-sized enterprises to make brands or seek survival. On the contrary, luxury electric dining table enterprises in small and medium-sized hotels should focus on their advantages and achieve "both fish and bear's paw" under the circumstances of limited human and financial resources.



在产品设计上，不要图大而全，而是要抓住企业核心研发和生产优势，专注于某一细分领域，做精做透做强，甚至打造该细分领域的diyi品牌。靠产品在市场上的良好表现，一点一点形成市场声誉，不断积累到品牌上。对于目前产品线稍长的企业来说，务必聚焦全部资源，创造单品的高销量。只有单品的高销量既能解决当下的利润问题，又能在市场上建立主导地位，有主导地位的产品才能为产品品牌带来声誉。在市场推广上，以区域样板市场辐射周边，逐渐带动全国市场，也能起到四两拨千斤的作用。
In product design, don't try to be big and comprehensive, but rather seize the core R&D and production advantages of the enterprise, focus on a specific segment, be precise, thorough, and strong, and even create a diyi brand in that segment. Relying on the good performance of products in the market, they gradually form a market reputation and continuously accumulate in the brand. For enterprises with a slightly longer product line, it is important to focus on all resources and create high sales of individual products. Only when a high sales volume of a single product can not only solve the current profit problem, but also establish a dominant position in the market, can a dominant product bring reputation to the product brand. In terms of market promotion, regional model markets are used to radiate the surrounding areas, gradually driving the national market, and can also play a role of pulling a thousand pounds.