电动大圆桌企业发展应摆脱传统模式 The Developm详细说明
电动大圆桌企业发展应摆脱传统模式
The Development of Electric Big Round Table Enterprises Should Get rid of Traditional Models
越往后,电动大圆桌市场的竞争将会越激烈,消费需求升级、生产经营成本上涨都是电动大圆桌生产商和经销商所必须面临和经历的。针对新常态下的发展,电动大圆桌行业今后的竞争将会越发激烈,所以电动大圆桌企业也不能停留在因循守旧的传统思维中,必须尽快建立以消费者为导向的认知,加快市场布局步伐。
In the future, the competition in the electric round table market will become increasingly fierce. Upgrades in consumer demand and rising production and operating costs are all necessary for manufacturers and distributors of electric round tables to face and experience. In response to the development under the new normal, the competition in the electric large round table industry will become increasingly fierce in the future. Therefore, electric large round table enterprises cannot stay in the traditional thinking of following the beaten track, and must establish a consumer oriented awareness as soon as possible to accelerate the pace of market layout.
电动大圆桌企业发展应摆脱传统模式,随着线下渠道的扩容以及线上电商的发展,信息不断透明化,消费者不再两眼一抹黑,而是一跃成为了消费市场主导者,他们希望购买差异化产品、想花zui少的钱享受高于上帝的服务。
The development of electric large round table enterprises should break away from traditional models. With the expansion of offline channels and the development of online e-commerce, information has become increasingly transparent. Consumers no longer have a blind eye, but have leapt into the dominant position in the consumer market. They want to purchase differentiated products and enjoy services higher than God for less money.
但是仍有不少电动大圆桌企业依旧固守在自己的传统思维里,寄希望在“渠道为王”上,重心仍在经销渠道。由此,生产的产品同质化严重,广告宣传只会自卖自夸,甚至有的定制电动大圆桌企业还认为“延长保修期”就是好服务。结果可想而知。
However, there are still many large electric roundtable enterprises that still adhere to their traditional thinking and place their hopes on "channel being king", with the focus still on distribution channels. As a result, the products produced are seriously homogenized, and advertising can only boast. Some customized electric roundtable companies even believe that "extending the warranty period" is good service. The results can be imagined.
互联网思维建立双向沟通,直面当今消费模式,不管你愿不愿意承认,它已不仅是买方市场,同时还加载了一张“无限量"的互联网。纵使没有一家实体店,单凭网络渠道,小米手机一年都能卖出100亿,可见这里缺的不是消费市场,只是缺少拥有互联网思维的脑袋及缺乏占有欲的眼光。
Internet thinking establishes two-way communication and faces the current consumption model directly. Whether you want to admit it or not, it is not only a buyer's market, but also loaded with an "unlimited amount" of Internet. Even without a physical store, Xiaomi mobile phones can sell for 10 billion yuan a year through online channels alone. It can be seen that what is lacking here is not the consumer market, but just a lack of brains with Internet thinking and a lack of possessive vision.