在佛山如何维护好酒店家具大理石电动餐桌渠道

在佛山如何维护好酒店家具大理石电动餐桌渠道详细说明

在佛山如何维护好酒店家具大理石电动餐桌渠道？
How to maintain the marble electric dining table channel for hotel furniture in Foshan?



现在酒店家具大理石电动餐桌市场早已经是互联网新时代，再加上新型电商模式，早已经让线下实体感到非常大的压力，作为一种新兴的销售渠道，这必然会冲击传统经销商的利益。那么，对于佛山酒店家具大理石电动餐桌定制厂家企业来说，该如何进行渠道维护呢?
Now the hotel furniture marble electric dining table market has long been a new era of the Internet. In addition to the new e-commerce model, offline entities have already felt great pressure. As an emerging sales channel, this will inevitably impact the interests of traditional dealers. So, how should we maintain channels for customized furniture, marble, and electric dining tables manufacturers in Foshan hotels?
抛弃线下不可取  对于佛山酒店家具大理石电动餐桌企业来说，电商部门及高层需要在内部取得战略及目标的一致，电商部以更加智慧的方式与市场部、渠道部沟通协调，表明电商化的发展是为了帮助渠道加盟商实现二次的发展，拓展新的盈利渠道，是为了帮市场部和品牌部做好新兴渠道的销售和品牌线上的延伸，并说服高层对销售部门进行销售加计等方式来获得公司内部的支持。
For Foshan hotel furniture, marble, and electric dining table enterprises, abandoning offline is not advisable. The e-commerce department and senior management need to achieve consistency in strategy and goals internally. The e-commerce department should communicate and coordinate with the marketing and channel departments in a more intelligent way, indicating that the development of e-commerce is to help channel franchisees achieve secondary development and expand new profit channels, It is to help the marketing and brand departments to do well in the sales of emerging channels and the extension of brand online, and to persuade senior management to add sales to the sales department in order to obtain internal support of the company.




除此之外，需对渠道传达;我是服务于你;的信息，电商部定位于服务体系，是为线下输血服务的。将经销商当做电商的终端服务商，并通过销售加计和服务佣金等的利益驱动方式逐步改造。同时，产品价格体系网络专供差异化，千万不能自建电商王国，抛弃线下加盟商单干，这样，线下一定会强力反弹。
In addition, it is necessary to communicate through channels; I am serving you; The e-commerce department is positioned as a service system for offline blood transfusion services. Treating distributors as terminal service providers for e-commerce and gradually transforming them through profit driven methods such as sales markup and service commissions. At the same time, the product price system network is specialized in providing differentiation. We must not build our own e-commerce kingdom and abandon offline franchisees to work alone. In this way, the offline market will definitely rebound strongly.
建立电商重点扶持体系  佛山酒店家具大理石电动餐桌企业挑选部分条件较好同时又有意愿做电商的经销商进行试点和重点扶持，让想富的人先富起来。让先富起来的橱柜经销商现身说法，树标杆，抓典型，以事实或数据说话，不断加强与未加入服务体系的经销商们的沟通，在保证质量和服务水平的前提下稳步扩展电商售后服务体系。
Establish a key e-commerce support system for Foshan hotel furniture, marble, and electric dining table enterprises. Select some distributors with good conditions and willingness to do e-commerce for pilot and key support, so that those who want to get rich can get rich first. Let the cabinet dealers who have become wealthy first speak up, set a benchmark, grasp typical examples, speak with facts or data, continuously strengthen communication with dealers who have not joined the service system, and steadily expand the e-commerce after-sales service system while ensuring quality and service level.




同时做好区域帮扶，以点带面，区域联动的方式，逐步推进经销商的电商化。  全面提升经销商综合素质  传统佛山酒店家具大理石电动餐桌企业在日后的招商过程中，一定要对加盟经销商的年龄和信息化的接受能力做一定的要求和匹配。
At the same time, we will do a good job in regional assistance, gradually promoting the e-commerce of distributors through a point to area and regional linkage approach. To comprehensively improve the comprehensive quality of distributors, traditional Foshan hotel furniture marble electric dining table enterprises must make certain requirements and matching for the age and information acceptance ability of franchise distributors in the future investment process.
在招商的时候就将电商的理念及公司的电商政策灌输进去，只有接受和符合条件的经销商才能加盟，从而提升整个加盟商队伍的素质。千万不要为了招商数量而牺牲质量，到头来，公司对这些经销商难以掌控不说，这些跟不上电商化发展的经销商迟早会拖累公司，就算公司不淘汰，也会被市场淘汰。
When attracting investment, the concept of e-commerce and the company's e-commerce policies are instilled, and only distributors who accept and meet the conditions can join, thereby improving the quality of the entire franchise team. Never sacrifice quality for the sake of attracting investment. In the end, the company will have difficulty controlling these distributors. These distributors who cannot keep up with the development of e-commerce will eventually drag down the company. Even if the company does not eliminate them, it will still be eliminated by the market.




渠道建材固然重要，但对于传统的橱柜行业而言，渠道的维护也同样重要。如今，市场竞争越来越激烈，橱柜企业在拓展渠道之余，还需在渠道维护上多下功夫，只有这样才能制胜市场。可以说佛山酒店家具大理石电动餐桌企业面临着诸多挑战和机遇，只有响应市场发展，做出合理的对策来应对市场的变化，才能使企业立于不败之地。
Channel building materials are certainly important, but for the traditional cabinet industry, channel maintenance is equally important. Nowadays, market competition is becoming increasingly fierce. In addition to expanding channels, cabinet companies also need to put more effort into channel maintenance in order to win the market. It can be said that Foshan hotel furniture marble electric dining table enterprises are facing many challenges and opportunities. Only by responding to market development and making reasonable countermeasures to cope with market changes can enterprises stand invincible.