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酒店家具行业频繁倒闭 企业应该如何接招-佛山岚慧家具有限公司

How to recruit frequently bankrupt enterprises in the hotel furniture industry - Foshan Lanhui Furniture Co., Ltd

近这些时间，建材的各大企业恶劣竞争，各种风险接踵而来，在这样的市场下，有的企业产生倒闭的现象，渲染了一些整个成长的企业，导致人心惶惶。各大企业加强倒闭的风险意识真的很重要，下面，我就针对这个问题来跟大家讨论一番。一、酒店家具市场的现状多年来在家具市场当中民用家具占主导地位，而酒店家具仅是依附这个大市场中获得一小部分市场份额。而近年来酒店业递增性发展的状态之下，让酒店家具业也快速地得以增长起来，

In recent times, major enterprises in the field of building materials have faced fierce competition and various risks. In such a market, some enterprises have gone bankrupt, rendering some of the entire growing enterprises and causing panic. It is really important for major enterprises to strengthen their risk awareness of bankruptcy. Below, I will discuss this issue with everyone. 1、 The current situation of the hotel furniture market has been dominated by civilian furniture for many years, while hotel furniture has only gained a small market share by relying on this large market. In recent years, with the increasing development of the hotel industry, the hotel furniture industry has also grown rapidly,

 

 

但是由于我们的酒店家具市场这样一个尴尬地位上，专门的酒店家具卖场小又缺乏规模，即使面对近年来不断良性递增的酒店家具市场需求，也难以顺势发展。这时，酒店家具亟需一个专业化、规模化的市场来迎接这个庞大的市场需求。二、如何建立专业化、规模化的酒店家具市场?

However, due to the awkward position of our hotel furniture market, our specialized hotel furniture stores are small and lack scale, even in the face of the continuously increasing demand for hotel furniture in recent years, it is difficult to develop in line with the trend. At this point, hotel furniture urgently needs a specialized and large-scale market to meet this huge market demand. 2、 How to establish a professional and large-scale hotel furniture market?

1、专业市场细分化实施酒店家具的细分内容包括：酒店工程照明、酒店房配套家具、户外酒店家具、酒店酒店家具、休闲酒店家具等。

1. The subdivision of professional market subdivision and implementation of hotel furniture includes: hotel engineering lighting, hotel room supporting furniture, outdoor hotel furniture, hotel furniture, leisure hotel furniture, etc.

2、运营的平台模式多样化建立酒店家具平台不能仅仅局限在传统的家具卖场上，除了合理分为酒店家具卖场的产品区域定位，还需要发展多样化展示与销售渠道。如电子商务平台，发展该平台能够更好地结合实体市场实现OTO的营销战略，让消费者更能直观地了解到该行业资讯，产品信息，通过电商平台更加能有针对性捕捉到目标客户群体的对产品需求信息，便于给予他们精准的产品销售服务，还能利于与家具配件供应商之间的信息传递更为对称。三、定制酒店家具的难题此外，由于各个酒店的定位、设计风格与地理位置不可能完全相同，而酒店业对酒店家具的需求与民用家具有明显的区别，

 

 

 

2. Diversified platform models for operation: Establishing a hotel furniture platform cannot be limited to traditional furniture stores. In addition to reasonably dividing the product area into hotel furniture stores, it is also necessary to develop diversified display and sales channels. For example, the development of e-commerce platforms can better integrate with the physical market to achieve OTO marketing strategies, allowing consumers to have a more intuitive understanding of industry information and product information. Through e-commerce platforms, target customer groups can be more targeted to capture product demand information, which is convenient for providing them with accurate product sales services. It can also facilitate more symmetrical information transmission with furniture accessory suppliers. 3、 The challenge of customizing hotel furniture is that the positioning, design style, and geographical location of each hotel cannot be completely the same, and the demand for hotel furniture in the hotel industry is significantly different from that of civilian furniture,

这让定制酒店家具厂家更加难以满足该行业的需求，不是一般小规模企业能服务好的，专业化、规模化的家具企业才是有市场竞争力的。定制酒店家具能够更好地把关产品的工艺质量，更重要是能满足个性化的需求。但定制家具工序复杂00殊、生产过程中使用的五金配件、

This makes it even more difficult for customized hotel furniture manufacturers to meet the needs of the industry. It is not typical for small-scale enterprises to provide good services. Specialized and large-scale furniture enterprises are the ones with market competitiveness. Customized hotel furniture can better control the quality of product craftsmanship and, more importantly, meet personalized needs. But the process of customizing furniture is complex, and the hardware accessories used in the production process

 

 

 

板材部件等零散，订单数量不稳定都会导致生产成本增加，无疑形成了定制酒店家具市场需求与传统酒店家具生产企业产生难以解决的矛盾。面对以上问题，只有整合整个酒店家具产业的资源，以平台来把行业内的家具用品配件供应商、家具成品制造商、酒店工程企业连为一体，这样能够使各个环节的信息得到更好顺畅的传递，

Scattered board components and unstable order quantities can lead to increased production costs, undoubtedly creating a contradiction between the demand for customized hotel furniture market and traditional hotel furniture production enterprises that is difficult to solve. In the face of the above problems, only by integrating the resources of the entire hotel furniture industry and using a platform to connect furniture accessory suppliers, furniture product manufacturers, and hotel engineering enterprises within the industry can information from various links be better and smoothly transmitted,