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酒店家具行业陷倒闭潮，企业应如何规避?-佛山岚慧家具有限公司

How should companies avoid the trend of bankruptcy in the hotel furniture industry- Foshan Lanhui Furniture Co., Ltd

酒店家具行业陷倒闭潮，企业应如何规避?近年来，整个家具市场上竞争正在不断加剧，这无疑为酒店家具企业的发展带来了更多的市场风险。纵观当下市场，层出不穷的企业倒闭事件让不少业内企业心生恐慌。诚然，在瞬息万变的市场上，

How should companies avoid the trend of bankruptcy in the hotel furniture industry? In recent years, competition in the entire furniture market has been constantly intensifying, which undoubtedly brings more market risks to the development of hotel furniture enterprises. Looking at the current market, numerous corporate failures have caused panic among many industry companies. Indeed, in the rapidly changing market,

企业加强规避倒闭风险的意识尤为重要，下面，小编从不同方面来探讨一下。

 

 

 

It is particularly important for enterprises to strengthen their awareness of avoiding bankruptcy risks. Below, the editor will explore different aspects.

一、酒店家具市场的现状多年来在家具市场当中民用家具占主导地位，而酒店家具仅是依附这个大市场中获得一小部分市场份额。而近年来酒店业递增性发展的状态之下，让酒店家具业也快速地得以增长起来，但是由于我们的酒店家具市场这样一个尴尬地位上，专门的酒店家具卖场小又缺乏规模，即使面对近年来不断良性递增的酒店家具市场需求，也难以顺势发展。这时，酒店家具亟需一个专业化、规模化的市场来迎接这个庞大的市场需求。

1、 The current situation of the hotel furniture market has been dominated by civilian furniture for many years, while hotel furniture has only gained a small market share by relying on this large market. In recent years, with the increasing development of the hotel industry, the hotel furniture industry has also grown rapidly. However, due to the awkward position of our hotel furniture market, specialized hotel furniture stores are small and lack scale. Even in the face of the continuously increasing demand in the hotel furniture market in recent years, it is difficult to develop in line with the trend. At this point, hotel furniture urgently needs a specialized and large-scale market to meet this huge market demand.

 

 

 

 

 

二、如何建立专业化、规模化的酒店家具市场?1、专业市场细分化实施酒店家具的细分内容包括：酒店工程照明、酒店房配套家具、户外酒店家具、酒店酒店家具、休闲酒店家具等。2、运营的平台模式多样化建立酒店家具平台不能仅仅局限在传统的家具卖场上，除了合理分为酒店家具卖场的产品区域定位，还需要发展多样化展示与销售渠道。

2、 How to establish a professional and large-scale hotel furniture market? 1. The subdivision of professional market subdivision and implementation of hotel furniture includes: hotel engineering lighting, hotel room supporting furniture, outdoor hotel furniture, hotel furniture, leisure hotel furniture, etc. 2. Diversified platform models for operation: Establishing a hotel furniture platform cannot be limited to traditional furniture stores. In addition to reasonably dividing the product area into hotel furniture stores, it is also necessary to develop diversified display and sales channels.

如电子商务平台，发展该平台能够更好地结合实体市场实现OTO的营销战略，让消费者更能直观地了解到该行业资讯，产品信息，通过电商平台更加能有针对性捕捉到目标客户群体的对产品需求信息，便于给予他们精准的产品销售服务，还能利于与家具配件供应商之间的信息传递更为对称。

 

 

 

 

For example, the development of e-commerce platforms can better integrate with the physical market to achieve OTO marketing strategies, allowing consumers to have a more intuitive understanding of industry information and product information. Through e-commerce platforms, target customer groups can be more targeted to capture product demand information, which is convenient for providing them with accurate product sales services. It can also facilitate more symmetrical information transmission with furniture accessory suppliers.

三、定制酒店家具的难题此外，由于各个酒店的定位、设计风格与地理位置不可能完全相同，而酒店业对酒店家具的需求与民用家具有明显的区别，这让定制酒店家具厂家更加难以满足该行业的需求，不是一般小规模企业能服务好的，专业化、规模化的家具企业才是有市场竞争力的。定制酒店家具能够更好地把关产品的工艺质量，更重要是能满足个性化的需求。但定制家具工序复杂00殊、生产过程中使用的五金配件、板材部件等零散，订单数量不稳定都会导致生产成本增加，无疑形成了定制酒店家具市场需求与传统酒店家具生产企业产生难以解决的矛盾。

3、 In addition, the challenge of customizing hotel furniture is that the positioning, design style, and geographical location of each hotel cannot be completely the same, and the demand for hotel furniture in the hotel industry is significantly different from that of civilian furniture. This makes it even more difficult for customized hotel furniture manufacturers to meet the needs of the industry, which is not well served by ordinary small-scale enterprises. Specialized and large-scale furniture enterprises are the ones with market competitiveness. Customized hotel furniture can better control the quality of product craftsmanship and, more importantly, meet personalized needs. However, the complexity of the customized furniture process, the scattered use of hardware accessories, board components, and other components in the production process, as well as the unstable order quantity, will lead to an increase in production costs, undoubtedly forming a difficult conflict between the demand for customized hotel furniture market and traditional hotel furniture production enterprises.

面对以上问题，只有整合整个酒店家具产业的资源，以平台来把行业内的家具用品配件供应商、家具成品制造商、酒店工程企业连为一体，这样能够使各个环节的信息得到更好顺畅的传递，也获得更精准的市场需求与发展的行业资讯。一个被视为低成本的平台便可以获得了丰富的资源，也让定制酒店家具企业能够从中能节省了家具五金配件采购成本、

 

 

 

 

In the face of the above problems, only by integrating the resources of the entire hotel furniture industry and using a platform to connect furniture accessory suppliers, furniture product manufacturers, and hotel engineering enterprises within the industry can information from various links be better and smoothly transmitted, and more accurate market demand and development industry information be obtained. A platform regarded as low-cost can provide abundant resources and enable customized hotel furniture enterprises to save on furniture hardware accessory procurement costs

生产货期，提高了定制家具的生产效益。那么，酒店家具企业又该从哪些方面去规避呢?高库存是元凶如今的家具行业可谓是冰火两重天，这边厢争先恐后要玩上市，那边厢关停破产闹倒闭，整个市场动荡不安。面对复杂的大背景，家具企业应该如何在拨开市场迷雾，看清楚“倒闭潮”背后的真相，从而避免踏入“雷区”。

The production lead time has improved the production efficiency of customized furniture. So, what aspects should hotel furniture companies avoid? High inventory is the culprit. Nowadays, the furniture industry can be described as a hot and cold duo, with one side scrambling to go public, and the other side shutting down, going bankrupt, and causing turmoil in the entire market. Faced with a complex background, how should furniture companies break through the market fog and see clearly; The trend of bankruptcy; The truth behind it, in order to avoid stepping into&quo; Minefields;.

家具行业作为其中发展相对成熟的产业，自然也需要在这方面提高警惕。当下，很多家具企业并不是按照需求定制的，而是企业根据以往的销售业绩和对未来的消费趋势预判来组织供应链先进行产品生产的，这带来的结果是企业需要承担巨大的采购、仓储、库存等成本。这就导致库存快速积累，资金链不断枯竭，而市场又持续走低，而终压垮了企业。注重调整营销策略消费需求与供应链严重背离带来的巨大冲突还只是其中一个原因，更重要的原因在于家具企业未能适应快速变化的消费需求。

 

 

 

 

As a relatively mature industry, the furniture industry naturally needs to be vigilant in this regard. Currently, many furniture companies do not customize according to demand, but instead organize their supply chain to produce products based on past sales performance and future consumption trends. As a result, companies need to bear huge costs such as procurement, warehousing, and inventory. This leads to a rapid accumulation of inventory, continuous depletion of the capital chain, and a continuous decline in the market, ultimately crushing the enterprise. The emphasis on adjusting marketing strategies and the huge conflict caused by the serious deviation between consumption demand and supply chain is only one of the reasons, and more importantly, the failure of furniture companies to adapt to the rapidly changing consumption demand.

这几年，家具行业中部分企业处于扩张期，当企业长期处于高速增长时，就会丧失对市场的基本判断，对消费需求变化表现出来的是无知甚至漠视，未能顺应趋势及时调整产品和营销策略。家具行业的“倒闭潮”也折射出了传统家具企业在渠道建设及管理、营销网络等运营内功方面的脆弱。面对层出不穷的倒闭事件，家具企业也必须要在明确市场形势的情况下，找到适合自身发展的新方向。时下，各种外来因素正在不断侵蚀家具市场，企业唯有明确倒闭潮背后的原因，才能真正化危机为商机，迎来更长远的发展。

 

 

 

 

In recent years, some enterprises in the furniture industry have been in a period of expansion. When enterprises are experiencing long-term high-speed growth, they will lose their basic judgment of the market, show ignorance or even indifference to changes in consumer demand, and fail to adjust their products and marketing strategies in a timely manner to comply with the trend. Furniture industry; The trend of bankruptcy; It also reflects the fragility of traditional furniture enterprises in terms of channel construction and management, marketing network and other operational capabilities. Faced with endless bankruptcy events, furniture companies must also find new directions suitable for their own development while clarifying the market situation. At present, various external factors are constantly eroding the furniture market. Only by clarifying the reasons behind the bankruptcy trend can enterprises truly turn crises into business opportunities and usher in longer-term development.