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酒店家具在未来的趋势是怎么样?-佛山岚慧家具有限公司

What is the future trend of hol furniture- Foshan Lanhui Furniture Co., Ltd

酒店家具在未来的趋势是怎么样?这两三年来，家具事业商业越来越谈，支出比没有上收入，越来越多的家电厂为了浪费利润取舍开放了门市，为经售商供货，更多的是许多厂家猖獗价钱战，像相似'大牌名牌优品通通底价'、'震憾优越前所未有'、'XX家具满1500减700'、'满1500送600品牌家电超值享'等海报口号、广告四处都是。虽然如此，大全体的家具展室照旧门庭若市。

What is the future trend of hol furniture? In the past two or three years, the business of furniture industry has become more and more discussed, with expenses falling short of income. More and more home appliance factories have opened up their stores to was profits and supply goods to distributors. Many manufacturers are rampant in price wars, such as posrs and advertisements such as' bottom prices for high-quality brands', 'unprecedend superiority in shock', '700 for XX furniture over 1500', and '600 brand home appliances for over 1500'. Nevertheless, the furniture exhibition rooms throughout the buil are still bustling with customers.

 

 

 

佛山岚慧酒店具正在与诸多同路交换以后，作者依据材料拾掇出了一份《酒店具正在将来的趋向是怎样样》一文，和大家分享。价格战将带来什么(1)我们暂且不说是什么原因这么大幅度的降价也难见效果，也不说个别家具厂商在此次降价促销活动中也取得了一些小成绩，然而价格大战与低价策略是分不开的。事实上，价格战的危害性是有目共睹的。

Afr exchanging hol furniture with many fellow travelers, the author has compiled an article titled "What is the Future Trend of Hol Furniture?" based on the marials and shared it with everyone. What will the price war bring? (1) Let's not say for now why such a significant price reduction is difficult to achieve results, nor do some furniture manufacturers have achieved some small results in this price reduction promotion activity. However, the price war is inseparable from the low price stragy. In fact, the harm of price wars is evident to all.

 

 

 

 

先是上世纪90年代开始，我国彩电行业开始连续掀起6次'价格战'，曾经闻达于行业内外的凯歌、飞跃等几十家品牌仿佛一夜之间土崩瓦解，几千家配套厂也纷纷倒闭。再有格兰仕成功降价赢得发展的例子。1995年，格兰仕果断决策卖掉羽绒项目，开始大批生产微波炉，并低价销售，一下子将30多家微波炉厂打垮，但短期内元气大伤。从这两例降价事例不难看出，败的固然凄惨，即使胜了的也是惨胜。(2)对于市场来说，'价格战'更是偏离了市场发展的主流，忽视了技术、创新这些根本，而仅仅抓住价格这个表面因素，其结果无疑将减缓市场的发展，甚至造成崩溃。而这些也

Starting from the 1990s, China's color TV industry began to experience six consecutive 'price wars'. Dozens of brands such as Kaige and Feiyue, which had previously been well-known both inside and outside the industry, seemed to collapse overnight, and thousands of supporting factories also went bankrupt. There is another example of Glanz successfully reducing prices to win development. In 1995, Galanz made a decisive decision to sell its down project and began mass production of microwave ovens at low prices, which brought down more than 30 microwave oven factories, but in the short rm, its strength was greatly weakened. From these two examples of price reductions, it is not difficult to see that the losers are indeed miserable, and even those who win are still miserable victories. (2) For the market, 'price war' devias from the mainstream of market development, neglecting fundamental factors such as chnology and innovation, and only grasping the surface factor of price will undoubdly slow down market development and even cause collapse. And these are also

 

 

 

 

 

终转嫁到消费者身上，看来在短期内获得实惠的消费者在将来将蒙受更大的损失。已经被价格战教育得更加理性了的中国消费者在本次家具价格大战中不买单，这必定也是一个主要的原因。(3)家具厂商们竟相'以低价促销'，势必会给整个家具行业和市场带来致命的伤害。'以低价促销'竞赛中，直接的危害就是带来家具产品品质和服务水准的下降，而终受损害不单是家具厂商，还有家具消费者和家具产品使者，进而给整个家具行业造成沉重的创伤。因此，本人认为：家具行业要获得有序和持续发展，必须放弃'价格战'选择'价值战'。也就是说，必须靠生产技术、

Ultimaly shifting to consumers, it seems that consumers who receive substantial benefits in the short rm will suffer grear losses in the future. Chinese consumers, who have been educad to be more rational by the price war, are not paying the bill in this furniture price war, which must also be a major reason. (3) Furniture manufacturers are eager to 'promo at low prices', which is bound to bring fatal harm to the entire furniture industry and market In the 'low price promotion' competition, the direct harm is to bring about a decline in the quality and service level of furniture products, and ultimaly suffer not only from furniture manufacturers, but also from furniture consumers and furniture product ambassadors, causing heavy trauma to the entire furniture industry. Therefore, I believe that in order for the furniture industry to achieve orderly and sustainable development, it is necessary to give up the 'price war' and choose the 'value war'. That is to say, we must rely on production chnology

 

 

 

 

产品质量和售后服务，始终坚持对质量不断进行改进，对产品设计进行创新，对功能不断完善，创造出新的价值。以此作为是家具厂商'价值战'的通行证。同时，实施名牌战略，不要什么都类型的家具都生产、什么价位的家具都卖产，而是进行一个相对长远的品牌战略规划，只要家具企业摆正自己的位置，以长远发展为目标，塑造家具企业的核心竞争力，就完全没有必要依靠单纯的价格竞争来抢夺市场。市场应向良性竞争的方向发展，这也是其终走向。有责任的企业家应该为行业的发展负责，始终如一地坚持着品质、服务、发展与科技方向。把行业的发展、市场的繁荣、企业的百年基业看作高于一切。当然，这份责任沉甸甸的，因为它关系着整个家具行业以至于市场的明天。1、 设计创新加速，原创设计受重视。目前为止，国内仍有三分之二的家具企业没有00立

Product quality and afr-sales service always adhere to continuous improvement of quality, innovation in product design, continuous improvement of functions, and creation of new value. This serves as a passport for furniture manufacturers to engage in a 'value war'. At the same time, implementing a brand stragy is not to produce all types of furniture and sell furniture at all prices, but to carry out a relatively long-rm brand stragy planning. As long as the furniture enrprise positions itself correctly, takes long-rm development as the goal, and shapes the core competitiveness of the furniture enrprise, there is no need to rely solely on price competition to seize the market. The market should develop towards benign competition, which is also its ultima direction. Responsible entrepreneurs should be responsible for the development of the industry,

 

 

 

 

 consisntly adhering to the direction of quality, service, development, and chnology. Take the development of the industry, the prosperity of the market, and the cennnial foundation of the enrprise as paramount. Of course, this responsibility is heavy because it affects the entire furniture industry and even the future of the market. 1. Design innovation is accelerating, and original designs are valued. So far, two-thirds of domestic furniture companies still do not have 00 establishments

拥有了自己的研发人员，为中国家具原创设计积累了能量。另一方面，目前拥有一定开发设计能力的家具企业为保持领先地位，也将加快自己的设计创新速度。2、生产工艺创新，品质大幅提升。中国家具市场虽然品牌众多，但良莠不齐，质量和国际标准还有一定差距。

Having our own R&D personnel has accumulad energy for the original design of Chinese furniture. On the other hand, furniture companies with certain development and design capabilities will also accelera their design innovation speed in order to maintain a lea position. 2. Innovation in production process and significant improvement in quality. Although there are many brands in the Chinese furniture market, there is a gap between good and bad, and there is still a certain gap between quality and inrnational standards.

因此未来的5年之内，改进工艺，创新生产将成为家具企业的一个重点。从国外引进先进的生产工艺将是必然趋势，只有这样整个行业的产品品质才有所保证。小作坊式的生产方式无法满足人们对高质量家居生活的要求。3、终端将成为各品牌的必争高地。终端为王的说法已被行业媒体多次提及，终端的重要性不言而喻。以销量说

Therefore, in the next 5 years, improving processes and innovating production will become a key focus for furniture enrprises. Introducing advanced production processes from abroad will be an inevitable trend, and only in this way can the product quality of the entire industry be guaraned. The small-scale production method cannot meet people's requirements for high-quality home life. 3. The rminal will become a battleground for various brands. The claim that rminals are king has been repeadly mentioned by industry media, and the importance of rminals is self-evident. Based on sales volume

 

 

 

 

 

话的今天，谁终端做得好，谁就拥有强势的话语权，无视终端就必然被淘汰。因此一些家具企业如CBD寝具加大对终端宣传的投资力度、为经销商培训导购员、与经销商联手拓展区域中心市场，取得不错的效果，品牌覆盖率大大提高。加强对终端的控制与调整已经成为家具厂家的共识，势在必行。4、“品牌战”将逐步取代“价格战”。价格是消费者购买家具时的一个重要参数，物美价廉的产品当然会畅销。然而目前市场上出现的“价格战”现象却让家具厂家和经销商不堪重负、举步维艰。随着进入者不断增加、竞争加剧，

Today, whoever does well at the rminal has a strong voice, and ignoring the rminal will inevitably lead to elimination. Therefore, some furniture companies such as CBD bed have increased their investment in rminal promotion, trained sales guides for distributors, and collaborad with distributors to expand the regional cenr market, achieving good results and greatly increasing brand coverage. Strengthening control and adjustment of rminals has become a consensus among furniture manufacturers and is imperative. 4. &quo; Brand War; Will gradually replace&quo; Price War;. Price is an important paramer for consumers when purchasing furniture, and high-quality and affordable products will naturally sell well. However, the current market presence; Price War; The phenomenon has made furniture manufacturers and distributors overwhelmed and struggling. As the number of entrants continues to increase and competition innsifies,

家具行业的暴利时代已经过去，成本上升利润缩水，早期非常有效的低价促销手段已经无法刺激消费带来销量的大幅增长了。如果不想就此退出市场，做品牌是唯一的出路。已经有先行者开始出牌，打造自己的品牌，树立口碑，未来的5年时间，品牌之间的竞争将集中在品牌知名度和美誉度上面，价格大战的硝烟将有望缓解。5、“文化营销”或成家具营销主流。和其他行业相比，家具业在文化营销这一块起步较晚，经验不足。就目前的状况分析，国内家具品牌的文

The era of excessive profits in the furniture industry has passed, with rising costs and shrinking profits. Early very effective low-priced promotional methods were no longer able to stimula consumption and bring about significant sales growth. If you don't want to withdraw from the market, becoming a brand is the only way out. Pioneers have already stard to establish their own brand and reputation. In the next five years, competition between brands will focus on brand awareness and reputation, and the smoke of price wars is expecd to ease. 5. &quo; Cultural Marketing; Or become the mainstream of furniture marketing. Compared to other industries, the furniture industry stard relatively la in cultural marketing and lacks experience. Based on the current situation analysis, the lirature on domestic furniture brands

 

 

 

 

 

内涵稍显不足，多是从国外引进后稍加改造的，真正拥有00品牌文化阐释的企业少之又少。现在做家具已经不像早些年了，那种只注重功能的老一套已经失去了市场，家具企业必然要走文化营销这条路。在这方面软床名企CBD的“绿色睡眠”文化、慕思的“健康睡眠”文化等已经做得比较成熟，其他家具企业纷纷仿效，文化营销将成为未来很长一段时间的主要营销方向。

The connotation is slightly insufficient, and most of them have been slightly modified afr being introduced from abroad. There are very few enrprises that truly have a cultural inrpretation of the 00 brand. Nowadays, making furniture is no longer like in earlier years. The old style of only focusing on functionality has lost its market, and furniture companies will inevitably follow the path of cultural marketing. In this regard, CBD, a well-known soft bed enrprise; Green Sleep; Culture and Mousse; Healthy Sleep; Culture and other aspects have become more mature, and other furniture companies are following suit. Cultural marketing will become the main marketing direction for a long time in the future.

6、试水网络营销，家具企业新增利益点。网络营销是个大趋势，这个众所周知。但是由于家具产品本身属于大件消费品，运输不便、价格不低，网络营销在短期内还无法完全普及。但是很多家具企业已经在着手网络营销通路建设，开商城、建网站，成立网络推广团队，可以预计的是明年开始涉足网络营销的家具企业将会呈倍增之势。网络营销与传统的销售渠道相比，有着低投入、高产出，时间短、见效快的优点，在近这两年内已是很多家具企业的主要利润来源，现在乃至10年内都是很多家具企业的主来利润来源。

6. sting online marketing, furniture companies have added new profit points. Online marketing is a major trend, as is well known. However, due to the fact that furniture products themselves are large consumer goods, inconvenient transportation, and high prices, online marketing cannot be fully popularized in the short rm. However, many furniture companies are already working on the construction of online marketing channels, opening shopping malls, buil websis, and establishing online promotion ams. It can be expecd that the number of furniture companies starting to engage in online marketing next year will double. Compared with traditional sales channels, online marketing has the advantages of low investment, high output, short time, and quick results. In the past two years, it has become the main source of profit for many furniture enrprises, and now, even within 10 years, it has become the main source of profit for many furniture enrprises.