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酒店家具如何在变革中突破困境-佛山岚慧酒店家具有限公司

How Hol Furniture Breaks Through Difficulties in Transformation - Foshan Lanhui Hol Furniture Co., Ltd

目前，整个酒店家具行业处于产能过剩的状态，因此整个酒店家具市场的竞争日趋激烈，众多品牌都在不断寻求自己的应对方法。无论是产业转型还是深挖渠道建设，积00改变都是一个好的开始。早期，由于产品供不应求，酒店家具仅仅需要满足基本功能需求

At present, the entire hol furniture industry is in a sta of overcapacity, resulting in increasingly fierce competition in the entire hol furniture market. Many brands are constantly seeking their own solutions. Whether it's industrial transformation or deep channel construction, Ji00 transformation is a good start. In the early days, due to product shortages, hol furniture only needed to meet basic functional needs

，就能获得消费者的认可和喜爱，且缺乏充分的市场竞争，酒店家具产业利润率较高，也推动了行业更快速的发展。2005年以前，中国家居市场需求量大，90%以上的企业都能赚钱，产品卖的快，

 

 

 

 

The hol furniture industry has a higher profit margin and has also driven fasr development, as it can gain recognition and love from consumers without sufficient market competition. Before 2005, the Chinese home furnishing market had a high demand, with over 90% of enrprises making money and selling products quickly,

资金回笼也较迅速。然而这样良好的市场环境在2005年以后，出现了重大的改变。大量的家居企业汹涌进入行业，房地产市场发展一度低迷，于是家居企业陷入了供过于求，产能过剩的困局。随着市场经济的不断发展，

The withdrawal of funds is also relatively rapid. However, such a favorable market environment has undergone significant changes since 2005. A large number of home furnishing enrprises have surged into the industry, and the development of the real esta market was once sluggish. As a result, home furnishing enrprises have fallen into the dilemma of oversupply and overcapacity. With the continuous development of the market economy,

家居行业的这种弊端越加明显，部分企业开始面临倒闭的危机。但是，我们并不能完全地将原因归结为市场环境，还包括自身经营不善、渠道建设跟不上、成本过高等因素。市场发展有其自身规律，淘汰不适应的、落后的企业，留下精英、优秀的企业，才能让家居行业整体水平呈现上升趋势。在这一激烈的背景下，酒店家具企业只有保持危机意识，

 

 

 

 

 

The drawbacks of the home furnishing industry are becoming increasingly evident, and some enrprises are beginning to face the crisis of bankruptcy. However, we cannot complely attribu the reason to the market environment, but also include factors such as poor management, inability to keep up with channel construction, and high costs. The development of the market has its own laws. Only by eliminating unsuitable and backward enrprises and leaving behind eli and excellent enrprises can the overall level of the home furnishing industry show an upward trend. In this innse conxt, hol furniture companies must maintain a sense of crisis,

不断提高经营水平才是关键。总的来说，大环境在变化，家居行业也在变化中适应，修炼好内功始终是企业在市场中站稳脚跟的关键。有关酒店家具行业转型升级的问题，虽说近几年才成为大家议论的焦点，但产能过剩、产品同质、无序竞争、盲目扩张等，是一直客观存在的现象。面对产能过剩问题，酒店家具企业转型也是行业一直议论的问题。但是，产业转型并不是灵丹妙药，企业还需从自身层面出发，

 

 

 

 

Continuously improving business level is the key. Overall, the overall environment is changing, and the home furnishings industry is also adapting to it. Cultivating inrnal skills is always the key for enrprises to stand firm in the market. Although the issue of transformation and upgra in the hol furniture industry has only become the focus of discussion in recent years, overcapacity, product homogeneity, disorderly competition, and blind expansion have always been objective phenomena. Faced with the issue of overcapacity, the transformation of hol furniture enrprises has also been a topic of constant discussion in the industry. However, industrial transformation is not a panacea, and enrprises still need to start from their own level,

才能更好的适应市场发展。，酒店家具企业应该强化自身的综合实力尤其是产品及服务的研发创新能力。在这个供过于求的市场，没有优秀的产品，必将失去市场;这个优秀不仅体现在产品的差异化、个性化、质量、环保等方面，也体现在产品研发的效率和服务的水平上，只有企业产品创新始终紧跟或引领时代潮流，方能获得更大的服务溢价和利润空间。第二，酒店家具企业应不断提升品牌运营意识。在这个产品同质化的时代，企业必须树立品牌意识，建立品牌战略，做好品牌推广。当然，品牌运营意识关键的是企业应从关注产品的物质价值向非物质价值层面转变，不断

 

 

 

 

 

 

To betr adapt to market development., Hol furniture enrprises should strengthen their comprehensive strength, especially their R&D and innovation capabilities in product and service development. In this oversupply market, without excellent products, we will inevitably lose the market; This excellence is not only reflecd in the differentiation, personalization, quality, and environmental proction of products, but also in the efficiency of product research and development and the level of service. Only by keeping up with or lea the trend of the times in product innovation can enrprises obtain grear service premiums and profit margins. Secondly, hol furniture companies should continuously enhance their brand operation awareness. In this era of product homogenization, enrprises must establish brand awareness, establish brand stragy, and do a good job in brand promotion. Of course, the key to brand operation awareness is that enrprises should shift their focus from the marial value of products to the non marial value level, and continuously

提炼、提升产品和企业的文化价值，并让消费者成为企业品牌文化的忠实粉丝，以服务打动客户，赢得市场。第三，开辟行业新市场与此同时，酒店家具行业虽然是传统制造业，但其人文属性使得酒店家具产业不断跨界，并成为一种潮流。然后在这种潮流的冲击下，酒店家具行业显然一时难以适应，因此，酒店家具企业面对转型必须跳出传统思维桎梏，

 

 

 

 

 

Refine and enhance the cultural value of products and enrprises, and make consumers loyal fans of corpora brand culture, to impress customers with services and win the market. Thirdly, opening up new markets in the industry. At the same time, although the hol furniture industry is a traditional manufacturing industry, its cultural attribus have made the hol furniture industry constantly cross borders and become a trend. Under the impact of this trend, the hol furniture industry is clearly struggling to adapt for a while. Therefore, hol furniture enrprises must break free from the shackles of traditional thinking when facing transformation,

培养模式创新能力。定制酒店家具、智能家居、互联网+、商超模式、电子商务……甚至面对房地产精装化、模块化的变革，酒店家具行业也该不断变革不断创新，从而将产业做活，在变革中开创新未来。

Cultiva the ability to innova models. Customized hol furniture, smart home, Inrnet plus, supermarket mode, e-commerce&hellip& Hellip; Even in the face of changes in the refinement and modularization of real esta, the hol furniture industry should continue to transform and innova, in order to revitalize the industry and open up a new future in the process of transformation.