电动餐桌的智能化时代迅速占据家具市场
The intelligent era of electric dining tables is rapidly occupying the furniture market
随着电动餐桌智能化时代的到来,人们的生活水平不断提升,人们所追求的生活品质也不断提升。电动餐桌的出现,迅速吸引了部分消费者的目光。电动餐桌等一系列智能家居产品涌出,迅速占据市场销售份额。
With the arrival of the era of intelligent electric dining tables, people's living standards are constantly improving, and the quality of life that people pursue is also constantly improving. The emergence of electric dining tables has quickly attracted the attention of some consumers. A series of smart home products such as electric dining tables are emerging, rapidly occupying market sales share.
针对电动餐桌未来的定位和目前的问题,电动餐桌的定位是以客户需求为中心,延伸高端及中低端的服务,未来丰富的产品线会满足不同的客群。就像我们经常说的全屋定制,以客户的要求来定制,无论高端还是中端我们都能提供;更重要的核心是,电动餐桌怎么做老百姓最喜欢的产品,怎么在渠道上深挖,然后像一些优秀的电动餐桌企业一样,把产品做得更好,把服务做得更好,更好地服务客户。
In response to the future positioning and current issues of electric dining tables, the positioning of electric dining tables is centered around customer needs, extending high-end and mid to low end services. The future rich product line will meet different customer groups. As we often say, full house customization is customized according to customer requirements, whether it is high-end or mid-range, we can provide it; The more important core is how to make electric dining tables the favorite products of the people, how to dig deeper into channels, and then, like some excellent electric dining table enterprises, make the products and services better, and better serve customers.
对于零售市场,电动餐桌面对的最大的问题是每个订单都很琐碎,客户的要求又很丰富,那么在这个过程中的管理、组织能力、包括公司的体系架构都需要从客户的思维去做定位。
For the retail market, the biggest problem faced by electric dining tables is that each order is trivial and the customer's requirements are diverse. Therefore, in this process, management, organizational ability, and the company's system architecture need to be positioned from the customer's perspective.
电动餐桌所提倡的智能化,是真正的智能,包括生活场景、人体健康等智能化的便捷功能;健康化,以前传统的材料是普通E1的标准,未来整个家居市场会给到大家更好的标准,比如零醛、无醛添加的材料。
The intelligence advocated by electric dining tables is truly intelligent, including intelligent and convenient functions such as life scenes and human health; Healthy, the traditional material used to be the standard for ordinary E1, but in the future, the entire home market will provide better standards for everyone, such as materials with zero formaldehyde or no formaldehyde additives.
电动餐桌将从智能化、功能化和产品健康化不断发力
Electric dining tables will continue to strive towards intelligence, functionality, and product health
就电动餐桌的产品方向来讲,一是满足年轻化的人群,95后、00后;二是满足消费升级人群,如高消费需求的中产阶级、老百姓的消费升级的需求,这些既要做到高颜值,还要把智能化、高健康这些东西做到极致,才能更好的服务客户,所以我们这几年都在做这个事情,不断把我们的产品、服务都升级。
In terms of the product direction of electric dining tables, firstly, it meets the younger generation, born in the 95s and 2000s; The second is to meet the needs of consumers who are upgrading their consumption, such as the high demand middle class and ordinary people. These not only need to achieve high appearance, but also to achieve the utmost intelligence and high health in order to better serve customers. Therefore, we have been doing this in recent years, constantly upgrading our products and services.
如今全屋定制红利期逐步在消失,对于电动餐桌而言,电动餐桌市场近几年趋于平缓,主要是受到房地产市场下降的趋势以及疫情的影响。最重要的是要把电动餐桌自身的管理体系、人才培养、产品性能做到极致,才能在这个市场有更大的竞争力。
Nowadays, the dividend period for full house customization is gradually disappearing. For electric dining tables, the market for electric dining tables has been leveling off in recent years, mainly due to the downward trend in the real estate market and the impact of the epidemic. The most important thing is to maximize the management system, talent cultivation, and product performance of the electric dining table itself in order to have greater competitiveness in this market.