轻奢,并不是全屋定制电动餐桌品牌年轻化
Light luxury, not whole house customized electric dining table brand youthfulness
从去年开始,各大小电动餐桌展上,轻奢成为了热词。现在,众多全屋定制电动餐桌品牌推出的产品中,无一例外的,都有属于轻奢系列的电动餐桌产品。轻奢,其实算的上是一种有态度的有质感的年轻化的家居生活。对于看上去十分传统的全屋定制电动餐桌,整个品牌都像是焕发新颜。
Since last year, light luxury has become a hot topic at various electric dining table exhibitions. Nowadays, among the products launched by numerous whole house customized electric dining table brands, without exception, there are electric dining table products belonging to the light luxury series. Light luxury can actually be considered as a youthful home life with attitude and texture. For the traditional looking whole house custom electric dining table, the entire brand seems to be rejuvenated.
在现在85后成为了装修的抓权着,他们的眼光,似乎更多地关注了北欧、现代简约、工业风之类的装修风格,他们更多地想要的一种有高级感但是又十分简洁的电动餐桌。抓准消费者的心是全屋定制电动餐桌品牌的首要任务,自然,轻奢系列产品的市场反响会十分好。可以说,从厚重的欧式古典到复杂的田园地中海,轻奢系列产品代表着全屋定制电动餐桌品牌的一次升级变化。
Nowadays, the post-85s have become the masters of decoration. Their vision seems to be more focused on decoration styles such as Nordic, modern simplicity, and industrial style. They are more interested in a high-end yet very simple electric dining table. Grasping the hearts of consumers is the primary task of whole house customized electric dining table brands, and naturally, the market response of the light luxury series products will be very good. It can be said that from the heavy European classical to the complex rural Mediterranean, the light luxury series products represent an upgrade and transformation of the whole house customized electric dining table brand.
有人说过,品牌长青,是因为他们的品牌气质随着时代气质的更迭而升级。当品牌审美落后于时代审美时,就需要进行品牌升级。但是现在吵吵闹闹的品牌年轻化并不等于消费者年轻化,毕竟,对于全屋定制电动餐桌品牌来讲,85后其实年纪也不小。
Someone has said that the longevity of a brand is due to the upgrading of its brand temperament with the changing times. When brand aesthetics fall behind the aesthetic of the times, it is necessary to upgrade the brand. However, the current trend of noisy brands becoming younger does not necessarily mean that consumers are becoming younger. After all, for whole house customized electric dining table brands, the post-85s are actually quite old.
因此,全屋定制电动餐桌品牌在推出新产品,甚至是作出品牌升级转型的时候,应慎重考虑到市场以及时代的te性。
Therefore, when launching new products or even upgrading and transforming the brand, fully customized electric dining table brands should carefully consider the market and the characteristics of the times.
如同这两年推出的轻奢系列产品,全屋定制电动餐桌品牌关注的重心依旧在于真正挖掘客户所需,并满足客户所需,甚至在客户想到之前,就已经提出了满足客户所需的方案。全屋定制电动餐桌品牌推出产品是在满足客户,但我们也要知道,我们可以在一定程度上引导客户想要的。
Just like the light luxury series products launched in the past two years, the focus of the whole house customized electric dining table brand is still on truly exploring customer needs and meeting their needs. Even before customers think of it, they have already proposed solutions to meet their needs. The launch of customized electric dining table products by the whole house brand is to meet the needs of customers, but we also need to know that we can to some extent guide customers to what they want.
轻奢,其实这也不是代表着全屋定制电动餐桌品牌的终年轻化。在一定意义上来讲,全屋定制电动餐桌的企业以及品牌调性都是传统的,枯燥的。推出轻奢系列产品,这也不过是全屋定制电动餐桌品牌在抓紧新一轮客户所需的的表现而已。
Light luxury, in fact, does not represent the year-round lightness of the brand of customized electric dining tables for the whole house. In a certain sense, the enterprises and brands that customize electric dining tables throughout the house have a traditional and boring tone. Launching a light luxury series of products is just a manifestation of the whole house customized electric dining table brand's efforts to meet the needs of a new round of customers.
但是,对于每一个全屋定制电动餐桌品牌来讲,无论是什么年龄段的消费者,他们都是任性地关注新鲜事物的,品牌想要抓住客户的心,仍需要不断地变化才能俘获得更多客户的关注。。
However, for every whole house customized electric dining table brand, regardless of the age group of consumers, they are always capricious in paying attention to new things. To capture the hearts of customers, brands still need to constantly change in order to capture more customer attention..