电动餐桌面临洗牌压力 企业该如何突破 中餐实木

电动餐桌面临洗牌压力 企业该如何突破 中餐实木餐桌厂家

Electric dining tables face pressure to shuffle, how can companies break through

 

 

 

 

随着市场的变化，电动餐桌企业陷入一轮形式更加多变、局面更为复杂的洗牌之战中。那么在这种巨大的压力下，电动餐桌企业该如何来缓解压力呢?

With the changes in the market, electric dining table companies are caught in a more diverse and complex reshuffle. So under such tremendous pressure, how can electric dining table companies alleviate the pressure?

坚持自我，稳定军心不动摇

Persist in oneself, maintain a stable military spirit, and never waver

世道再乱，军心不能动摇。电动餐桌企业越是在这个时候，越是要坚定自我发展的方向和道路，不要轻易动摇。更不能因为外部变化，而三天两头生变。

No matter how chaotic the world is, the morale of the army cannot be shaken. The more electric dining table enterprises are at this time, the more they must firmly adhere to the direction and path of self-development, and not easily waver. We should not constantly change due to external changes.

 

 

 

 

现在，电动餐桌市场环境的变化，越来越快，越来越多。一方面，是新技术、新产品层出不穷;另一方面，则新模式、新手段迭代升级。还有，就是不断有其它行业巨头跨界进入。可以说是“一锅乱炖”。面对这种多变的局面，电动餐桌企业不能轻易受到外部市场环境变化的冲击，就动摇自身的发展和经营策略。

Nowadays, the market environment for electric dining tables is changing faster and more. On the one hand, new technologies and products are constantly emerging; On the other hand, new models and methods are iteratively upgraded. Also, there are constantly other industry giants entering across borders. It can be said to be a pot of stewing. Faced with this ever-changing situation, electric dining table enterprises should not be easily impacted by external market environment changes, which can shake their own development and business strategies.

具体来说，电动餐桌企业在整体经营战略上，一定要有自己非常清晰的方向和目标。保持战略的稳定同时，还要充分赋予经营策略上的灵活多变。0别是面对直接竞争对手，要采取更快的应对举措和竞争机制。

Specifically, electric dining table enterprises must have their own very clear direction and goals in their overall business strategy. While maintaining strategic stability, it is also necessary to fully endow business strategies with flexibility and variability. 0 is not facing direct competitors, it is necessary to take faster response measures and competitive mechanisms.

 

 

 

 

同时不能再采取过去的"跟随模仿"策略，总是跟在别的企业后面走，一方面不能建立自己0立的思考和判断能力;另一方面则容易在战略决策上总是慢半拍。所以，无论大企业，还是小商家，在当前的环境下都需要以"量力而行"的方式找到自己的出路。

At the same time, we cannot adopt the past strategy of "following and imitating", always following behind other companies, and on the one hand, we cannot establish our own independent thinking and judgment abilities; On the other hand, it is easy to always be slow in strategic decision-making. So, both large and small businesses need to find their way out in the current environment in a way that is within their capabilities.

从细节入手，经营精准化

Starting from details and achieving precise management

市场越难越乱，商机也就越多。当前，一线电动餐桌市场操作的复杂性和难度，与过去相比是大幅度提升。一是经营利润大幅下滑，二是投入资源和精力大幅上涨，大量电动餐桌厂商就是“两头受压”。面对这种情况，所有厂商0应该做的就是三个经营精准化：一是，面向一线市场营销操作手段的精准化，二是厂家帮助商家提升市场开拓能力精准化，三是厂商直面用户需求捕捉能力的精准化。

The more difficult and chaotic the market is, the more business opportunities it will have. Currently, the complexity and difficulty of operating the first tier electric dining table market have significantly increased compared to the past. One is a significant decline in operating profits, and the other is a significant increase in investment of resources and energy, putting pressure on a large number of electric dining table manufacturers. In the face of this situation, all manufacturers should focus on three aspects of business precision: first, precision in marketing operations for frontline markets; second, precision in helping businesses improve their market development capabilities; and third, precision in capturing user needs directly.

 

 

 

首先，在追求规模增长和利润提升的道路上，所有厂商没有捷径，只有笨办法。那就是顺应渠道网点持续下沉，推动网络的完善和优化，将市场营销、服务、物流等相关网络配套体系的快速跟进，真正形成与销售网店下沉后相应的营销服务能力。

Firstly, in the pursuit of scale growth and profit enhancement, all manufacturers have no shortcuts, only clumsy methods. That is to comply with the continuous sinking of channel outlets, promote the improvement and optimization of the network, and quickly follow up on related network supporting systems such as marketing, service, and logistics, truly forming corresponding marketing and service capabilities with the sinking of sales online stores.

其次，追求与用户的深度交互，进而撬动企业商业模式变革的道路上，所有人必须要找到增加用户粘性，提升用户参与度的手段和平台。厂家要做的是做出好产品、打通大平台;商家要做的是提升产品推广能力、服务能力，形成对中高端产品的推广能力，两者目标都是用户，但各自重心不同。

Secondly, in order to pursue deep interaction with users and leverage the path of enterprise business model transformation, everyone must find ways and platforms to increase user stickiness and enhance user engagement. What manufacturers need to do is to make good products and connect big platforms; What merchants need to do is to enhance their product promotion and service capabilities, and form the ability to promote mid to high end products. Both targets users, but their respective focuses are different.

 

 

 

 

再者，如何挖存量、谋增量，是当前所有电动餐桌厂商面临0大挑战。存量市场的蛋糕是相对固定的，但增量市场的新蛋糕又不是那么容易"烘焙"出来。所以，当务之急还是要挖存量、抢存量、做好存量文章。这就需要市场经营能力，通过"以旧换新"通道下的中高端取代低端，横向撬动市场容量的稳定发展。

Furthermore, how to tap into existing stocks and seek growth is currently the top 0 challenge faced by all electric dining table manufacturers. The cake in the stock market is relatively fixed, but the new cake in the incremental market is not so easy to bake. So, the top priority is still to dig up existing resources, seize existing resources, and do a good job in existing articles. This requires market management capabilities, replacing low-end products with mid to high end products through the "trade in" channel, and horizontally leveraging the stable development of market capacity.