定制电动餐台行业的现状和未来 电动餐桌安装步

定制电动餐台行业的现状和未来  电动餐桌安装步骤

Current situation and future of customized electric dining table industry

 

 

 

 

进入二十一世纪后，我国的定制电动餐台行业发展迅速，已经得到了世界的认可。可是迅速发展后又出现许多问题，究竟未来的定制电动餐台发展之路在哪里？微利时代来临随着市场竞争的越来越激烈，以及营销市场的不断规范，定制电动餐台制造业暴利时期已经过去，随之而来的是进入了一个微利时代。过去，纯利润高达30%～40%，甚至更多，现在的企业普遍利润也只有15～20%，而有些企业的个别产品，利润竟然只有5%～10%。市场竞争主要在于这三个方面：

After entering the 21st century, China's customized electric dining table industry has developed rapidly and has been recognized by the world. However, after the rapid development, there are many problems. What is the development path of customized electric dining table in the future? The era of meager profits has come. With the increasingly fierce market competition and the constant standardization of the marketing market, the era of huge profits in the customized electric dining table manufacturing industry has passed, followed by a meager profits era. In the past, the net profit was as high as 30% - 40%, or even more. Now, the general profit of enterprises is only 15% - 20%, while the profit of individual products of some enterprises is only 5% - 10%. The market competition mainly lies in these three aspects:

 

 

 

1）各种档次定制电动餐台产品的生产营销都出现了;巨头;  为了更好地适应市场的变化，越来越多的企业市场定位更加明确，他们在高档定制电动餐台行列占鳌头，或者以薄利多销占领中、低档定制电动餐台市场。这样，便于发挥自己所长，集中优势力量，攻击对手，发展自己。

1) The production and marketing of various customized electric dining table products have emerged; tycoon; In order to better adapt to the changes in the market, more and more enterprises have a clearer market positioning. They take the lead in the high-end customized electric dining table, or occupy the middle and low customized electric dining table market with small profits and high sales. In this way, it is convenient for us to give full play to our strengths, concentrate our strengths, attack our opponents and develop ourselves.

 

 

 

2）专业分工更加细致，领风骚  定制电动餐台生产正由大而全向专业化发展，有的生产酒店定制电动餐台，有的专做民用套房，也有的专做寝具、沙发等。分工更加明确，使得各领域的竞争加剧，他们赛品质、争价格、比服务，越来越白热化。

2) The professional division of labor is more detailed, and the production of the leading customized electric dining table is developing from large to full specialization. Some produce customized electric dining tables for hotels, some specialize in civil suites, and some specialize in bedding, sofa, etc. The division of labor is more clear, which intensifies the competition in various fields. They compete for quality, price and service.

 

 

 

3）诸侯割据，各霸一方  哪里有市场，哪里就有战场。因此，便形成了诸侯割据，各霸一方。因此会更加残酷、更加激烈、更加需要勇气和智慧，没有硝烟的战场比有硝烟的占场更难精彩。微利时代尤如一场寒流，它使那些管理不善，成本较高，只有暴利之下才有生存空间的企业面临被淘汰的危险，在饥寒交迫中被清除出局，目前，珠三角、长三角、佛山三大定制电动餐台基地很多定制电动餐台企业进入休眠休克状态甚至出局下马。而支持下来的企业，必须依靠完善内部管理，提高质量、降低成本去重新获得发展的机会;必须依靠生产、营销等方面的进一步调整而注入新的动力。

3) According to the feudal separatist regime, where there is a market, there is a battlefield. Therefore, a feudal separatist regime was formed, with each dominating the country. Therefore, it will be more cruel, more intense, and more courageous and intelligent. The battlefield without gunsmoke is more difficult and exciting than the battlefield with gunsmoke. The era of meager profits is like a cold current. It makes those enterprises with poor management, high costs, and only survival space under the windfall of profits face the danger of being eliminated, and are eliminated in the face of hunger and cold. At present, many customized electric dining table enterprises in the three major customized electric dining table bases in the Pearl River Delta, the Yangtze River Delta, and Foshan are in a state of dormancy shock or even out of the game. The supported enterprises must rely on improving internal management, improving quality and reducing costs to regain development opportunities; We must rely on further adjustments in production and marketing to inject new impetus.

 

 

那么具体有哪些方法？

What are the specific methods?

1）差异化经营是生存发展的主要前提于定制电动餐台行业科技含量和投资规模的局限性，造成行业的;门槛比较低;，门外汉很容易成为;门内汉;。

1) Differentiated operation is the main premise for survival and development. The limitations of the technology content and investment scale of the customized electric dining table industry have caused the industry to grow; The threshold is relatively low;, The layman is easy to become; A layman;.

又由于定制电动餐台的种类和款式非常多，专利保护比较难，也给模仿者提供了机会。每年的国际展会和国内展会成了模仿者的课堂。企业斥巨资开发的新产品只要被市场承认就会迅速地行业化、规模化生产，好产品往往昙花一现。

And because there are so many types and styles of customized electric dining tables, patent protection is relatively difficult, which also provides opportunities for imitators. Each year's international and domestic exhibitions become a classroom for imitators. As long as the new products developed by enterprises with huge investment are recognized by the market, they will be rapidly industrialized and large-scale production. Good products are often short-lived.

以前，一个畅销产品的生命周期是2～3年，而现在却缩短到不到半年，市场的同质化让许多大企业苦不堪言。而消费者在几万平方米的定制电动餐台商场里又被同款式、同颜色、同材料和同价格的定制电动餐台弄得眼花缭乱而不知所措。同质化的市场渴望着差异化的良方。

Previously, the life cycle of a best-selling product was 2 to 3 years, but now it has been shortened to less than half a year. The homogenization of the market has made many large enterprises miserable. In the tens of thousands of square meters of customized electric dining tables, consumers are dazzled by customized electric dining tables of the same style, color, material and price. The homogenized market is eager for a good recipe for differentiation.