大型餐桌批发 豪华酒店电动餐桌定制-济宁电动餐

 

大型餐桌批发 豪华酒店电动餐桌定制-济宁电动餐桌

Large scale dining table wholesale luxury hotel electric dining table customization -

 

 

 

一季度，国内规模以上家具制造业实现主营业务收入1496亿元，相比去年同期增长10.6%;实现利润总额75.4亿元，同比增长10.2%;实现主营活动利润74.1亿元，同比增长9.1%。这组数据证实了我们一直做的判断，家具市场空间还很大，只要企业具备质量过硬的产品，并且展开有力量的营销，就可能实现营收增长。

In the first quarter, the domestic furniture manufacturing industry above designated size achieved a main business revenue of 149.6 billion yuan, an increase of 10.6% compared to the same period last year; Realized a total profit of 7.54 billion yuan, a year-on-year increase of 10.2%; Realized a main operating profit of 7.41 billion yuan, a year-on-year increase of 9.1%. This set of data confirms our consistent judgment that the furniture market still has a large space. As long as enterprises have high-quality products and engage in effective marketing, they may achieve revenue growth.

 

 

 

哪些营销方式将是家具企业必须掌握的，而且有可能影响一个家具企业的未来发展的?邓超明认为，家具企业已经出现五大营销趋势，想异军突起，或者说活得更好一些的家具企业，请记住：一步领先，步步领先!趋势一：互联网整合营销提速根据《让营销卓有成效!网络整合营销实战手记》一书的总结，三十六种互联网营销兵法，均是家具企业美好的营销大餐。从搜索排名营销、词条、文库、问答，到营销型网站、新闻、事件营销，你已经采用哪几种了?还没有行动的，赶紧制定计划，并投入大潮。

What marketing methods will be essential for furniture companies to master and may potentially affect their future development? Deng Chaoming believes that furniture companies have emerged with five major marketing trends. Furniture companies that want to rise out of the crowd or live better, please remember: lead step by step, lead step by step! Trend 1: Accelerating Internet Integrated Marketing According to the book "Making Marketing Effective! Practical Notes on Network Integrated Marketing", there are thirty-six Internet marketing strategies, all of which are a wonderful marketing feast for furniture enterprises. From search ranking marketing, entries, libraries, Q&A, to marketing websites, news, and event marketing, which ones have you adopted? Those who haven't taken action yet, quickly develop a plan and invest in the tide.

 

 

 

 

 

如果已经行动了，请认真审视，并持续改进。从互联网整合营销中掘金，早就不是梦想。趋势二：电商凶猛谁都不能否认家具与电商之间的美好姻缘，虽然也有离婚的现象，但大好形势不可阻挡，大的销量来自简易衣柜，除此之外，桌、椅、床、沙发等，仍然有庞大的真实销量。不仅仅是天猫或淘宝上开个店，有实力的情况下，也可以自己开店，当然，第三方支付与第三方信用保险无论如何都不可缺少，毕竟品牌自己既做运动员，又做裁判员，知识越来越丰富的消费者们很难认账的。

If action has already been taken, please carefully review and continuously improve. Digging for gold from integrated internet marketing has long been a dream. Trend 2: E-commerce is fierce, and no one can deny the beautiful marriage between furniture and e-commerce. Although there are also divorces, the good situation is unstoppable. The large sales come from simple wardrobes. In addition, there are still huge real sales of tables, chairs, beds, sofas, etc. It's not just about opening a store on Tmall or Taobao. If you have the strength, you can also open your own store. Of course, third-party payment and third-party credit insurance are indispensable no matter what. After all, the brand itself is both an athlete and a referee, and consumers with increasingly rich knowledge find it difficult to admit it.

 

 

 

 

趋势三：大店经营相信，很多家具企业都在开店，小店、中店、大店，只要能够开起，都会兼顾到。这种营销方式永不落伍，即使电商凶猛的年代，它依然是主流。只是具体的策略要转变，比如开多少店、多少公里开店、店的推广方式怎么做，都有更丰富的内容和更具挑战的要求。以推广方式来讲，把店面装修漂亮、等客上门，以及发传单、小区推广这些方式已经不够了，有必要结合一下本地化搜索与微信营销这些方式。趋势四：请讲故事家具企业本身都可能有一段故事，比如说企业的创办、某种木材的珍贵，某种工艺的发明和传承等等，但这些已经不新鲜了。必须有，但却不能异军突起。请再多创造一些故事，并且把这些故事讲出来，让大家知道。怎么创造?那就需要在设计、工艺、材质、文化等多方面下功夫。如果能连续办文化类讲座，也是不错的。趋势五：联盟动起来!有没有注意到，很多同类企业或者跨界家具企业，开始搞联盟促销，虽然不是司空见惯的现象，但jue对是经常可以碰到。这是一大核心营销趋势，如何联盟，同谁联盟，怎么推广联盟，都有经验和技巧。还有一种联盟就是，同本地很火的论坛、媒体结合起来，一起办活动，效果有时候会让你惊喜。

Trend 3: Big store management believes that many furniture companies are opening stores. As long as they can open small, medium, and large stores, they will take into account everything. This marketing method is never outdated, even in the fierce era of e-commerce, it remains mainstream. The specific strategies need to be changed, such as how many stores to open, how many kilometers to open, and how to promote the store, all of which have richer content and more challenging requirements. In terms of promotion methods, it is no longer enough to decorate the store beautifully, wait for customers to come, and distribute flyers and promote the community. It is necessary to combine localized search and WeChat marketing methods. Trend 4: Please tell a story. Furniture companies themselves may have a story, such as the establishment of a company, the preciousness of a certain type of wood, the invention and inheritance of a certain craft, etc., but these are not new anymore. It must be there, but it cannot be a sudden rise. Please create more stories and tell them to everyone. How to create it? That requires efforts in design, craftsmanship, materials, culture, and other aspects. It would be great if cultural lectures could be held continuously. Trend 5: Alliance Moving! Have you noticed that many similar or cross-border furniture companies have started to engage in alliance promotions? Although it is not a common phenomenon, it is common to encounter them. This is a major core marketing trend, and there is experience and skills in how to form alliances, who to form alliances with, and how to promote alliances. Another type of alliance is to combine with popular local forums and media to organize activities together, and the results can sometimes surprise you.