中小电动餐桌企业找准市场发力点 也能掌握竞争

中小电动餐桌企业找准市场发力点 也能掌握竞争主动权

Small and medium-sized electric dining table enterprises can identify market driving points and seize the competitive initiative

 

 

 

就算实力不济，中小电动餐桌企业也不能放松对新品的研发。市场需求是随着经济发展不断升级的，千篇一律的电动餐桌产品已是被淘汰的对象，中小电动餐桌企业只有不断推出符合需求的新产品，才掌握未来竞争的主动权。比如说，在研发节水技术的同时加强外观设计，满足未来节能、环保、市场等个性需求。从某种意义上讲，研发和新品是企业在强壮腰身，只有这样在市场转暖后才会有更强的竞争力。

Even if their strength is weak, small and medium-sized electric dining table companies cannot relax their research and development of new products. The market demand is constantly upgrading with economic development, and uniform electric dining table products have become the target of elimination. Small and medium-sized electric dining table enterprises can only seize the initiative in future competition by continuously launching new products that meet the demand. For example, while developing water-saving technologies, strengthening exterior design to meet future energy conservation, environmental protection, market and other personalized needs. In a sense, research and development and new products are the key to strengthening a company's waistline, and only in this way can it have stronger competitiveness after the market turns warm.

 

 

 

以专攻之势站稳脚跟

Stand firm with a focus on attack

任何企业想要发展，都是“靠天靠地不如靠自己”，与其惦记别人碗里的肉，不如守好自己碗里的肉。因此，中小电动餐桌企业没必要羡慕大品牌的大肆扩张，而是要坚守住自己电动餐桌市场，以专注的精神和技术的革新完成自己产品的升级，以专攻之势站稳自己的脚跟，甚至在扩张企业被多品类产品分散注意力之时，找准时机，出其不意，成功逆袭。

Any enterprise that wants to develop is better off relying on itself than relying on the sky and the earth. Instead of caring about the meat in others' bowls, it is better to guard the meat in one's own bowl. Therefore, small and medium-sized electric dining table enterprises do not need to envy the large-scale expansion of big brands. Instead, they need to hold onto their electric dining table market, complete the upgrading of their products with a focused spirit and technological innovation, and stand firm with a focus on specialization. Even when the expansion enterprise is distracted by multiple product categories, they should seize the opportunity, surprise, and successfully counterattack.

 

 

 

 

因地制宜完善配套服务

Adapt to local conditions and improve supporting services

对待市场，中小电动餐桌企业需有自己的一套方法。中小电动餐桌企业需要将经销商加盟工作放到工作的重心位置，切实保障经销商的质量和数量，在质的基础上追求量的数化才是招商加盟的重要原则。同时，中小电动餐桌企业还需进一步提高服务质量，因地制宜，加强对售后服务的落实。比如制定送货到家、上门安装等制度准则，切实保障村消费者的利益，提高售后服务水平。

Small and medium-sized electric dining table enterprises need to have their own set of methods for dealing with the market. Small and medium-sized electric dining table enterprises need to place the franchise work of distributors at the center of their work, effectively ensuring the quality and quantity of distributors, and pursuing the digitization of quantity on the basis of quality is an important principle for attracting franchisees. At the same time, small and medium-sized electric dining table enterprises need to further improve service quality, adapt to local conditions, and strengthen the implementation of after-sales service. For example, formulating system guidelines such as delivery to home and on-site installation to effectively protect the interests of village consumers and improve after-sales service levels.

 

 

 

 

电动餐桌行业虽然基本格局已经奠定，但是中小电动餐桌企业仍旧有发展空间。或许2023年的经济减速和结构转型，会给电动餐桌产业带来新的变革和契机。中小品牌只要不断提高综合实力，厚积薄发，定能赢得未来。

Although the basic pattern of the electric dining table industry has been established, there is still room for development for small and medium-sized electric dining table enterprises. Perhaps the economic slowdown and structural transformation in 2023 will bring new changes and opportunities to the electric dining table industry. As long as small and medium-sized brands continuously improve their comprehensive strength and accumulate knowledge, they will surely win the future.